Available for Strategic Partnerships
A strategic marketing leader connecting consumer insight, brand creativity and commercial strategy to build stronger brands, reach the right customers and drive measurable business growth across Africa.
Marketing strengths
Marketing Strategy
Brand Growth
Customer Acquisition
Go-to-Market Leadership
Digital Adoption
Commercial Partnerships
Team & Agency Leadership
I am a Marketing and Commercial Leader with 14+ years of experience spanning corporate marketing leadership, agency management, business development and strategic consulting across Sub-Saharan Africa.
My experience combines marketing leadership across industries and brands including Coca-Cola, Safaricom and Equity Bank with entrepreneurial and agency leadership, including founding and leading The Business Strategy Agency and currently serving as Senior Strategist at Ardy Marketing. I have worked across FMCG, telecommunications, fintech, financial services, manufacturing and media, helping businesses build brands, acquire customers, strengthen market presence and accelerate growth.
Throughout my career, I have delivered measurable business impact, from double-digit market share growth at Coca-Cola to customer acquisition initiatives at Safaricom that onboarded over one million customers annually, and growth in mobile money platform usage through M-GURUSH in South Sudan.
My strength lies in connecting business strategy, consumer insight, brand creativity, digital innovation and commercial execution. Whether leading a corporate marketing agenda, developing an agency’s capabilities, building client partnerships or advising businesses on growth, I bring an integrated perspective that connects marketing investment to business performance.
“I believe great marketing goes beyond visibility. It builds brands, creates demand, strengthens customer relationships and delivers sustainable commercial value.”
Marketing Technology
Companies need marketing technology that solves business problems, improves efficiency and delivers measurable results. From AI and automation to CRM systems and analytics dashboards, the right tools should connect people, processes and platforms to support business growth.
Demand Generation
Marketing activity does not always translate into sales. Businesses need to understand their customers, identify barriers to conversion and connect marketing campaigns to the customer journey. Effective demand generation turns awareness and interest into customer acquisition, sales and sustainable growth.
Digital Marketing vs. 360° Marketing
Digital marketing is one part of a broader marketing ecosystem. A 360° approach connects relevant channels, including digital, traditional media, retail, experiential marketing and partnerships, to create a consistent customer experience. The right mix depends on your audience, objectives and resources.
Marketing Measurement
Impressions, clicks and engagement tell only part of the story. Businesses need to connect marketing performance to customer acquisition, conversion, retention and revenue. A clear measurement framework helps identify what works, optimise investment and demonstrate marketing’s contribution to business growth.
Marketing Strategy
More campaigns will not solve unclear positioning or a lack of strategic direction. Businesses need a clear understanding of their target customers, competitive advantage, value proposition and growth objectives. A strong marketing strategy ensures that campaigns, channels and budgets work together towards measurable business outcomes.
Marketing Capability & Leadership
Growing businesses need the right combination of marketing expertise, execution and leadership. Whether through an in-house team, an agency, a consultant or a fractional marketing leader, the right structure depends on business objectives, budget and internal capabilities. The goal is to build a marketing function that delivers results without unnecessary complexity or cost.
Choose what you need most, then book a discovery call to talk it through.
01
I want to define my brand strategy, strengthen positioning and stand out in the market.
02
I want to attract more customers, increase demand and turn marketing investment into business growth.
03
I need a go-to-market strategy to launch successfully, build awareness and drive adoption.
04
I want to strengthen my digital presence, improve campaign performance and generate better results.
05
I need the right marketing structure, skills, processes and resources to deliver results.
06
I need experienced marketing leadership to set direction, align teams and connect marketing to business objectives.
Let’s talk about your business and work out where marketing can make the biggest difference.
“It was a pleasure to work under Weslene. A decisive marketing & communications manager who was attentive to detail, creative, collaborative and got things done. A skilled influencer and leader. Brought constructive laughter and campaigns to the office, a joy to work with.”
Learning & development Advisor
“Enjoyed working with Weslene during her time at BIDCO- We worked on a marketing campaign dubbed “Happy Healthy Living”. She is very particular about what she wants and ensures that all objectives are met. Very detail oriented. Was a joy working with her.”
Account Manager
“Tenacity. Aggressive. Go getter. Matched with hard work and focus, Wes is a Marketing powerhouse all rolled into one jovial human being.”
Creative Strategist
“Weslyn is the rockstar of marketing. She thinks on her feet. Her innovation was exactly what we needed in a pandemic.”
Singer, Song Writer & Vocalist, Sauti Sol
“Working under Weslene was a great learning experience for me. She was patient and always willing to help. Her vast experience in the marketing field inspired me to grow my career in that path. She’s exceptional and dedicated in any role she takes on.”
Durants Media
“I have known Wes for about 19 years, and all through the years she has been consistent in pushing through whatever she sets her mind to. Her zeal and ability to focus on a task or project to the end is what I admire most in her as a friend and as a professional. She is extremely hardworking and passionate about Communication and brand marketing and that translates into positive results. Trust me, if you want the job done, you want her in your team.”
Communications Officer – Equity Bank
“Weslene was a pleasure working with; highly because she was a professional who knew marketing strategies and options on her fingertips. She was and is an eloquent speaker, not fast nor slow but always with a purpose…. Her bubbly nature is felt in her hearty laughter which adds charisma to her environment.”
Human Resources Officer, Capwell Industries Limited
“Weslene is a hardworking and focused woman, I have personally experienced this while working with her at BIDCO AFRICA LTD. She is a go getter and an achiever once she puts her mind to it there is no stopping her.”
Executive Assistant, HR & Admin
“I have known Weslene for many years now. I have seen her grow and become a marketing expert. Her enthusiasm and high energy is contagious and makes it quite a delightful experience to work with her.”
The Conscious Coach
“Wes is self-driven and creative. She understands her craft and can piece anything together for a great marketing campaign.”
Vice Chair Person, Victim Protection Board
“I worked with Weslene back at Bidco where she was handling media in relation to brand communication. Her style of working is meticulous and she was a tough negotiator.”
Marketing Manager
“I have worked with Weslene in a number of projects and her good attention to detail is amazing. Very hardworking and a great team player.”
Events Business Development Manager, Nation Media Group
“Having worked with her, I found Weslene to be a dedicated ,committed, and highly skilled professional who really valued her work. Together, we achieved a lot working together due to the above qualities. Accordingly, I would highly vouch for her any time, any day.”
Commercial Analyst
“Having studied with Weslene, she has always had the passion to always go beyond the normal. I also worked with her at Bidco Africa and found her to be a first-class communicator, good team player and skilled project manager, with excellent analytic and creative skills.”
Route To Market Specialist (Traditional Trade)
I guide and support businesses to connect marketing strategy to commercial growth. This includes brand positioning, go-to-market strategy, customer acquisition, demand creation, digital marketing, integrated campaigns, marketing effectiveness and building marketing team capabilities.
My approach starts with understanding your business objectives and identifying where marketing can make the greatest impact.
Yes. My experience spans global brands, large African enterprises and businesses operating in emerging markets.
Through my work at Ardy Marketing, I offer Marketing guidance to businesses looking to strengthen their marketing strategy, improve execution and build the capabilities they need to grow.
Yes. I bring experience in marketing leadership, strategy development, team management and integrated campaign execution.
I can help establish strategic direction, align internal teams, guide agency partnerships and ensure marketing activity supports business priorities.
The approach depends on your organisation’s needs, existing capabilities and objectives.
I have led marketing across a diverse range of industries, working with both B2C and B2B businesses. My experience spans FMCG, telecommunications, financial services, mobile money, media and entertainment, and clean energy. This has given me exposure to diverse business models, consumer segments and market dynamics across Africa, equipping me to develop and lead marketing strategies that respond to different business needs and growth ambitions.
I combine strategic thinking, commercial understanding and creative thinking with hands-on execution to deliver business impact.
Having worked across different industries and marketing disciplines, I understand the different approaches for different products, services and audiences. My focus is on developing marketing strategies that do more than generate visibility—they contribute to measurable business outcomes.
I am a Senior Strategist at Ardy Marketing, guiding businesses to translate their ambitions into actionable marketing strategies.
The appropriate engagement depends on the business challenge, the level of support required and the capabilities already in place.
Select ‘Book A Discovery Call’ or chat with me directly through the WhatsApp link on this website.
We will delve into your business, the customer challenges that you are facing and what you would like to achieve and align the ideal marketing fit for your business concern.
I am open to meaningful marketing leadership opportunities that leverage my experience in marketing strategy, brand growth, customer acquisition and team leadership to drive measurable business impact. I bring a strong combination of strategic vision, creative thinking and commercial execution, with a track record of building brands, growing markets and leading high-performing teams. I welcome conversations with organisations seeking experienced marketing leadership to accelerate business growth.
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